Bentley Systems x MJM
AI-Driven Data Center Concept Development
The Challenge
Design a scalable visual environment for a global infrastructure presentation, capable of modular storytelling, integrated data visualization, and future 3D expansion.
The Approach
Rapidly prototype tone, lighting, and camera movement using AI tools to define architectural clarity and cinematic direction before committing to full 3D production.
The Concept
A cinematic “dollhouse” cutaway data center built for room-by-room narrative control, demo integration, and immersive push-in camera movement.
The Vision
Evolve the AI-driven exploration into a fully realized 3D environment with complete camera flexibility, scene customization, and modular scalability.
Tools Used
Runway, Unreal Engine, Cinema 4D, After Effects, Photoshop
Role
Creative Direction, Concept Development, AI & 3D Pipeline Design
